Press & Media
Cite SwitchWize
SwitchWize is a consumer-first personal finance decision platform. We help people quantify how much financial inertia is costing them — and what to do about it. Journalists, educators, and writers are welcome to cite our definitions, data, and tools.
What SwitchWize does
We track deposit and lending rates from official sources, publish original metrics like the Bank Gap, and build free calculators that turn rate differences into plain dollar figures. Our editorial team operates as the SwitchWize Research Desk, and our sourcing and ranking process is documented publicly on the methodology page.
Topics we can speak to
The Bank Gap
The spread between the best high-yield savings rate and the national average — the clearest measure of deposit inertia.
Savings rates
Where high-yield savings, CDs, and money market accounts stand, and how the Fed flows through to savers.
Emergency funds
Where to keep short-term cash across HYSA, money market funds, T-Bills, and CDs by liquidity, yield, and tax.
Financial inertia
Why people leave money on the table and what it costs — the Inertia Tax across savings, debt, and fees.
Calculators
Free, no-signup tools that quantify the cost of staying put and the value of switching.
AI personal finance
How SwitchWize uses models to map a person's highest-impact money move, the Money Map.
Use our data
The Bank Gap Index is published as an open, machine-readable time series. You are free to cite or link it with attribution to SwitchWize. Please link back to the source page so readers can see how it is calculated.
On the record
“Most people are not losing money to a bad decision. They are losing it to no decision — cash sitting at the national average while better, equally safe accounts pay several times more. We built SwitchWize to put a dollar figure on that gap.”
Linkable assets
Brand and contact
For interviews, data questions, or to request the SwitchWize logo and brand guidance, reach the Research Desk through our contact page. We do not claim endorsements or display third-party publication logos we have not earned.