Press & Media
Cite SwitchWize
SwitchWize is a consumer-first personal finance decision platform. We help people quantify how much financial inertia is costing them — and what to do about it. Journalists, educators, and writers are welcome to cite our definitions, data, and tools.
What SwitchWize does
We track deposit and lending rates from official sources, publish original metrics like the Bank Gap, and build free calculators that turn rate differences into plain dollar figures. Our editorial team operates as the SwitchWize Research Desk, and our sourcing and ranking process is documented publicly on the methodology page.
Topics we can speak to
The Bank Gap
The spread between the best high-yield savings rate and the national average — the clearest measure of deposit inertia.
Savings rates
Where high-yield savings, CDs, and money market accounts stand, and how the Fed flows through to savers.
Emergency funds
Where to keep short-term cash across HYSA, money market funds, T-Bills, and CDs by liquidity, yield, and tax.
Financial inertia
Why people leave money on the table and what it costs — the Inertia Tax across savings, debt, and fees.
Calculators
Free, no-signup tools that quantify the cost of staying put and the value of switching.
AI personal finance
How SwitchWize uses models to map a person's highest-impact money move, the Money Map.
Numbers you can use today
November 2026 brief
Staying at the national-average savings rate costs $984 a year on $25,000, up $18 from last month
- November 2026 Bank Gap Index: $984 per year on a $25,000 balance (national average 0.38% APY vs top-3 average 4.32% APY).
- Largest local gap among the 4 states with enough data: Ohio, $310 per household per year.
- Coverage: 4 of 51 states and 15 metros published. Areas without enough tracked deposit data are left out, not estimated.
- Source and method: https://www.switchwize.com/bank-gap-index/releases/november-2026
Rebuilt from data on every refresh. Data as of November 1, 2026.
Local view: among 4 of 51 states with enough tracked deposit data, Ohio has the largest gap, about $310 per household per year. See Ohio. Coverage is thin by design: we leave out places we cannot measure instead of guessing.
Press kit
Approved boilerplate
SwitchWize is a consumer finance platform that tracks savings, CD, mortgage and card rates from official sources and turns rate differences into plain dollar figures. Its original research, including the Bank Gap Index, is published with open data and a public method. Learn more at switchwize.com.
Logos
Free to use when crediting SwitchWize.
Chart images
Citation and embed
Credit as “SwitchWize (switchwize.com)” and link to the page you used. Each state, metro and leaderboard page has a copy-ready citation and one-sentence finding. A live figure widget is on the Bank Gap Index page; it carries a link back to the source.
Data release archive
Use our data
The Bank Gap Index is published as an open, machine-readable time series. You are free to cite or link it with attribution to SwitchWize. Please link back to the source page so readers can see how it is calculated.
On the record
Jay Rege
Head of Research
20+ years in retail banking, including SunTrust Bank and First Republic Bank
Can speak on: retail banking, deposit accounts, banking products, consumer banking.
Available for interview. Reach Jay through research@switchwize.com.
“We rebuild this leaderboard from live, first-party-verified rate data, not a marketing survey. The methodology, every source URL, and the full historical dataset are public — a reporter or a reader can check our math.”
Linkable assets
Brand and contact
For interviews and data questions, reach the Research Desk at research@switchwize.com. Think a number or claim of ours is wrong? Email corrections@switchwize.com — see our corrections policy for how we handle it. For brand guidance or logo requests, use our contact page. We do not claim endorsements or display third-party publication logos we have not earned.
Request a briefing
Need more? We can help.
For data requests, interviews, or custom briefings, email research@switchwize.com directly.